Software
Business applications
Internal systems, ERPs, APIs and integrations in .NET and Python, built to last and documented.
- .NET and Python applications
- Web, mobile and e-commerce
- Integrations with your current systems
Software, data and AI studio
Practical wisdom for your software, data and AI.
We build custom .NET and Python systems, data pipelines and AI automation for companies in the US and Mexico.
- Same time zone as your team
- Fully bilingual, English and Spanish
- You own the code from day one
Technologies we ship with
Services
One team from raw data to working software.
Three disciplines that usually live in three different vendors.
Data
Data engineering
Pipelines that move data from where it lives to where decisions are made.
- ETL and data pipelines
- Dashboards and data visualization
- Reporting automation
AI
AI and automation
Models trained on your own data and agents that take over repetitive work.
- Machine learning and forecasting
- RPA and AI agents
- LLM features inside your tools
Live demos
Don't take our word for it. Try it.
Working demos of what we build for clients. The businesses and data are fictional; the technology is real.
An AI assistant that answers your customers on WhatsApp 24/7: questions, prices, appointments and orders. Pick a business and write as if you were a customer.
Fictional business for the demo. Real AI responses, generated live on Cloudflare Workers AI. Do not share personal data in the demo. Privacy policy.
Sonrisa Dental Clinic
online
Fictional business for the demo
Work
Built by us, end to end.
Real systems we designed and built, from the database to the interface.
Featured project
HR and attendance ERP
A complete human resources platform in .NET 8: employee records, recruiting, onboarding, performance, compensation, overtime, transportation and tickets, with a built-in AI assistant.
Attendance is captured with an NFC card kiosk at the entrance, with a signed QR code as backup.
- Employees
- Attendance NFC + QR
- Recruiting
- Onboarding
- Performance
- Compensation
- Overtime
- Tickets
- AI assistant
- ASP.NET Core 8
- EF Core
- SQL Server
- Bootstrap 5
- Claude API
Live demo
Interactive sales dashboard
Two years of sales for a fictional distributor with 8 branches. Filter by period, branch, channel and category, compare against the previous period, and every chart responds at once.
- Cross-filtering: click a bar or slice to filter
- Current vs previous period and branch goals
- Heatmap, top products and searchable orders
- Light and dark mode, English and Spanish, CSV export
- React 19
- TypeScript
- ECharts 6
- Tailwind CSS 4
- Cloudflare
Research
Script
Illustrate
Voice
Publish
HideHistory
AI video studio that researches, writes, illustrates, voices and publishes YouTube Shorts on its own.
- Python
- LLM agents
- Remotion
NeuroVision
Real-time EEG visualization with 3,500 simulated neurons in 3D and a bridge for Muse and OpenBCI headsets.
- Three.js
- Python
- BrainFlow
$49+
- Brand identity
- Product pages
- AI video ads
Noctura
Shopify store built from zero: brand identity, product pages and AI-generated video ads.
- Shopify
- Liquid
- AI video
¿Dónde está la estación?
Great! Now try it with “tren”.
LinguaLive
iOS language app with a real-time AI voice tutor. Design system and voice backend complete.
- Swift
- FastAPI
- Pipecat
Ways to start
Start small. Scale when it pays off.
Every engagement starts with a free diagnosis. Projects are quoted at a fixed price, so you know the cost before we write a line of code.
30 minutes
Automation diagnosis
Free
We map one process that costs your team hours and tell you whether software, data or AI can fix it, and roughly how.
- Video call in English or Spanish
- Written recommendation
- No commitment
Monthly subscription
WhatsApp AI chatbot
From $99 USD/month
Your assistant answers 24/7 with your menu, prices and hours, takes orders and bookings, and hands off to a person when needed.
- Setup included
- Monthly adjustments and report
- No long-term contract
2 to 4 weeks
Pilot project
Fixed price after the diagnosis
We automate one real process with your data, so you measure the result before any larger investment.
- One process end to end
- Weekly demos
- Code and docs are yours
Phased rollout
HR and attendance ERP
Fixed price after the diagnosis
Our ERP adapted to your plant: attendance with NFC cards, overtime, turnover, transportation and HR records.
- Starts with attendance
- Adapted to your processes
- Training for your HR team
Monthly
Ongoing support
Fixed price after the diagnosis
An engineering team on call for improvements, new reports, integrations and maintenance.
- Priority response
- Monthly hour bank
- Same time zone
Our guarantee
30-day pilot with a guarantee
Before we start, we agree on a measurable goal: messages answered, orders taken or hours saved. If we do not hit it in the first 30 days, you do not pay the first month.
Applies to the chatbot, the AI phone answering and the HR ERP. Hardware and optional Meta campaign messages are billed at cost.
Who you work with
Direct contact, from the first call.
Behind Phronesa is a team on the US-Mexico border, led by a business management engineer certified in artificial intelligence. We bring business sense and technology together: first we understand how your company runs, then we build the systems, data and AI automation it needs. You talk directly with the person leading your project, from the diagnosis to the delivery.
Process
How a project runs.
- 01
Diagnose
A free call to map the problem, your data and what success looks like.
- 02
Prototype
A working slice in weeks, so you see value before the full build.
- 03
Build
Short iterations with a demo every week. Code and docs are yours.
- 04
Support
Monitoring, improvements and training for your team after launch.
FAQ
Questions before you book.
Yes. Most projects start by connecting what already exists: SQL Server, Excel files, ERPs, CRMs or plain CSV exports. We replace things only when it pays off.
Have a process that eats hours every week?
Tell us about it. In 30 minutes you will know whether we can automate it, and how.
Prefer to talk?
Tell us about your process
We reply within one business day.